The BSC Operating System

Everything a brokerage runs on — connected.

Communication, intelligence, operations and ecosystem — one continuously learning system. Every capability below is genuinely available.

Communication

Communication Hub

Log calls, WhatsApp, email and meetings against every lead in one timeline.

Communication Timeline

A single, scannable history of every interaction with a client.

Follow-up Management

Never miss a follow-up — due dates, overdue surfacing and a work queue.

Communication Intent Drafts

Context-aware WhatsApp/email drafts across 12 intents (follow-up, negotiation, viewing…).

Email Centre

Authenticated workspace email delivery with queue, retry and delivery states.

Intelligence

BSC Awareness (Powered by Aiden)

The awareness layer inside BSC: knows the current screen, lead, role and permissions; acts through real capabilities.

Lead Health & Explainability

Continuous lead-health scoring that explains WHY a lead is at risk and what to do next.

Institutional Memory

Structured client & company memory captured automatically from conversations.

Next-Best Action

The Decision Engine surfaces the single best next action per lead.

Follow-up Intelligence

Recommends the best time and channel to follow up, from each client's response history.

AI Data Structuring

Speech/notes become structured fields (developer, community, budget, beds…) automatically.

Operations

Lead Management

Capture, organise and progress leads through a configurable pipeline.

Lead Intelligence Grid

A fast, filterable grid with health, stage and hover intelligence.

Import Intelligence

Import leads from portals and files with AI field mapping.

Team & Permissions

Role-based access (admin/manager/broker/strategy) enforced everywhere, incl. Aiden.

Portal Health

Live connection health + diagnostics for your property-portal integrations.

Compliance Checklists

Closed-won compliance checklists driven by transaction type.

Ecosystem

Benefit Hub

Assign, track and redeem partner benefits — codes, QR, approvals and audit.

Partner Portal

Partners validate and redeem benefits and see their own performance.

Marketing Integrations

Send eligible CRM conversion events to ad platforms with delivery diagnostics.

IRCM — Role Continuity

Knowledge stays with the business when an employee leaves (Intelligent Role Continuity Manager).

Decision Intelligence

Answer management questions: who's overloaded, which leads are cooling, where pipeline is at risk.